Analytics

Aggregate view across every analysed domain — the shape of the dataset as a whole

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Domains Analyzed
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Cookies Recorded
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Avg. Cookies / Domain
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Targeting Share %

What the web stores, by purpose

Every cookie in the dataset placed into one of five buckets. The targeting slice is the one that drives a domain's tracking level.

Cookies by Purpose

All domains

Session vs Persistent

All domains

How industries compare

Average cookies per domain within each category, and how the tracking levels are distributed across the whole set.

Avg. Cookies per Domain by Category

6 categories

Tracking Level Distribution

All domains

Heaviest cookie loads

The ten domains setting the most cookies, with their purpose mix.

Top 10 Domains by Total Cookies

Ranked

What stands out

Generated from the figures above, so it changes when the dataset does.

Reading the dataset…

Drill into a single domain

The dashboard carries the per-site breakdown behind every chart on this page.

Open the dashboard